Integration positions Hyphen for rapid national expansion, enabling health plans to engage pharmacies as front-line partners in improving outcomes

HARTFORD, CT — Hyphen, the digital health platform company focused on building a connected healthcare ecosystem, today announced a collaboration with RedSail Technologies’ BestRx that will position its Pharmacy Assistant solution to connect more than 6,000 community pharmacies across New York and New Jersey, while laying the foundation for national expansion.

The move underscores a growing recognition among health plans that local pharmacists are front-line partners in care delivery. By embedding its Pharmacy Assistant into pharmacy workflows, Hyphen enables health plans to work more closely with independent pharmacies on value-based initiatives such as medication adherence and preventive care. Data from existing applications shows the solution produces measurable improvements in medication adherence, higher vaccination rates, and stronger performance on quality, Medicare Star ratings, and CAHPS-related quality measures.

“Members interact with their pharmacist nearly twice as often as with their primary care physician,” said Suzanne Wogelius, Vice President, Product Management at Hyphen. “Small, community-based pharmacies are uniquely positioned to influence health outcomes, particularly for patients with lower incomes or heavier medication burdens. Our platform enables health plans to empower pharmacists as clinical partners — reaching members where they already go and rewarding pharmacists for delivering measurable improvements in care.”

Pharmacy Assistant integrates directly into pharmacy workflows and issues patient-specific prompts directly to pharmacists for tasks such as refills, education or vaccinations. Each completed action is logged, enabling insurers to tie financial incentives to pharmacy engagement.

“We’re thrilled to introduce this new integration with BestRx and Hyphen,” said Hemal Desai, Senior Vice President, Community Pharmacies, RedSail Technologies. “By connecting pharmacies more closely with health plans, this integration supports key value-based initiatives and gives pharmacists the tools to demonstrate their impact in patient care.”

Healthfirst, a not-for-profit health plan serving New York City, Long Island, and Hudson Valley, was the first insurance plan adopter of Pharmacy Assistant and has seen measurable results across a group of 400 participating pharmacies serving its members including:

• a 2.1% increase in medication adherence rates,
• more than 2,000 flu vaccinations (61% to previously unvaccinated members),
• engagement with over 89,000 unique members through pharmacist-led interventions, and
• completion of over 58,700 targeted interventions.

“Pharmacy Assistant is effective because it meets our members where they are — at their community pharmacy,” said Bhavesh Modi, Vice President, Pharmacy at Healthfirst. “Pharmacy Assistant pharmacies consistently outperformed non-Pharmacy Assistant pharmacies on our quality benchmark rating scale.”

Hyphen continues to introduce new capabilities designed to strengthen quality performance and support value-based care strategies. A Payment/Performance Dashboard shows incentive opportunities and results in real time. Embedded vaccination prompts and population-level dashboards help pharmacists close care gaps proactively. Together, these updates make it easier for pharmacies to identify care opportunities and conduct outreach without leaving their established workflow, while giving health plans visibility into the impact of those interventions.

About Hyphen

Hyphen is a healthcare technology company that makes it easy for health plans, providers, and community organizations to share data and work together to deliver connected-care. The composable Hyphen platform is payer agnostic and uses real-time FHIR-based integration to enable access to critical information when and where it’s needed most — so all healthcare stakeholders can align care coordination efforts around the patient. Hyphen was built with deep experience in value-based care, a focus on health equity, and a steadfast commitment to ensuring value flows in ways that benefit the whole healthcare system. Learn more at hyphencare.com.

About RedSail Technologies

With 12,000 + pharmacies reaching 8 million+ patients monthly, RedSail Technologies is the leader in pharmacy software and data solutions and services. Its mission is to build the country’s most clinically advanced and financially sustainable pharmacy network. Pharmacies in the RedSail Advantage® Network receive the integrated tools and connectivity needed for success, freeing them for patient care. RedSail Technologies’ customers include community, long-term care, outpatient, HME/DME, and specialty pharmacies alongside pharma, payer, and strategic industry partners. RedSail offers solutions for pharmacy operations, transactional and medical billing services, and patient engagement and education through brands BestRx®, PioneerRx®, Axys®, Emporos®, TransactRx®, and QS/1®.